Marketing to a new kind of consumer

Time is the new marketing currency. People have too little of it, and this continuous time crunch has resulted in more buying decisions being made at the point of decision. Consumers don’t want to research and analyze all their options anymore.

They’re clicking and fast-forwarding through ads without absorbing any of the content. As a marketer, you now have to participate in consumers’ lives outside the home, share time with them when they’re ready to buy--and where they’re ready to buy: away from home.

Digital signage is the last thing people see before making a purchase, so it’s no wonder that this medium is demonstrating ROIs as high as 250 percent. Digital signage is the fastest growing advertising medium after Internet and branded entertainment, with double-digit gains expected over the next ten years.

A recent digital signage study produced these findings:

• Mall visitors demonstrated a 37 percent better recall from digital signage versus static, point of purchase signage.
• 51 percent of them said they might visit one of the businesses advertised on digital signage.
• 103 percent more of them patronized one or more of the stores or restaurants advertised.

Digital signage networks are fully scalable. They allow you to combine content from multiple sources to fit your organization’s needs. You can integrate photos, graphics, video, television programming, weather scrolls and other timely content. They allow you to distribute multimedia information via Internet, closed circuit or broadcast. You can send different content to different screens--and to different parts of those screens--anywhere on your network.

DSX Media’s software interface is so simple that you can manage as much of your own content as you’re comfortable with. Or DSX Media can provide content management services.

Take control of your organization’s point-of-decision communications. Call DSX Media at 316.440.2550 or e-mail info@dsxmedia.com.